I have loved skincare for so long and enjoy testing out new products and launches. But even to me it can feel overwhelming because the beauty industry is beyond saturated. There are so many brands to choose from and millions of serums, moisturizers, eye creams, cleansers, etc. that all seem to do similar things. Many of them often do the same thing and provide similar results so it can often come down to price point, packaging or just simply word of mouth referral to help you decide what exactly to try. Naturium is a relatively newer brand that has gained a ton of popularity over the past two years due to a strong social media presence.
But the buzz surrounding the brand is not just hype because the products themselves are some of the best I’ve ever tried. In fact, Naturium is one of the first skincare brands that really began to change my opinion on luxury or high-priced skincare being better than drugstore or lower-priced skincare. Naturium formulas are some of the most clinically effective on the market yet positioned at a very approachable and affordable price point. I joke sometimes that I don’t know how they do it but I’m glad they do! The line itself is VERY extensive so I am going to highlight my favorite products from the brand in order to help you decide what products are worth trying.
Here are other brand reviews I’ve shared in past posts:
Colleen Rothschild Beauty Reviews
Naturium Reviews
Since I spent most of my early career in the luxury beauty industry, I was pretty loyal to high end skincare brands because I felt they worked better than drugstore or budget friendly brands. BOY WAS I WRONG!!! Ha! I saw so many reviews on Naturium and wanted to know whether the formulas stood up to my pricier products. While not everything has been a hit, most of the products I’ve tried from Naturium have blown me away. The formulations are exceptionally effective for my mature skin and many have become holy grail staples in my skincare and body care routine.
What Is Naturium?
Naturium was founded by Susan Yara who wanted to create a skincare line that was affordable luxury for everyday. They offer a wide range of targeted, effective products to help anyone looking to build a strong skincare routine. Their formulas focus on pH-balanced ingredients so the formulas can work for most skin types even those with sensitivity.
Where Are Naturium Products Made?
All Naturium products are developed, tested and made in the United States.
How Does Naturium Work?
There are two main categories within the Naturium brand – skincare and body care. There are few makeup/skincare hybrid formulas sprinkled throughout but for the most part, they formulate skincare and body care products only. They are gluten free, cruelty free, vegan, synthetic fragrance free and dermatologist tested. I also love that there is an ingredient library on the Naturium site so you look up an ingredient you may be interested in and learn more about it.

What Are the Best Naturium Products?
Naturium Phyto-Glow Lip Balm
The Naturium Phyto-Glow Lip Balms are an intensely nourishing lip balm designed to nourish and cushion the lips leaving them feeling moisturized, silky, soft and smooth. With they can definitely be used as a lip mask treatment, Naturium launched a ton of colors that I love wearing during the day as my primary lip color. They give pigment while still keeping my lips moisturized and smooth.
Naturium The Calmer Ceramide Body Wash
If scented body washes are not your thing, this Naturium Ceramide body wash is a great option. It’s creamy and intensely nourishing making it perfect for my dry skin. It’s also gentle enough for anyone with eczema-prone or sensitive skin. This will be on repeat for me all fall and winter.
Naturium Barrier Bounce
Holy GLOW!! It can be used a ton of different ways (as an essence, as a serum, as a lightweight moisturizer) but I prefer to use it as a serum. It instantly plumps my skin and delivers intense long lasting hydration. And the price point is under $25 which absolutely blows my mind. This is 10x better than serums double and triple the price. Highly recommend!!!
Naturium Dew-Glow Moisturizer SPF 50
There is a reason this is a top seller for Naturium! While the name is Dew-Glow, I would say this is not overly dewy. So it would work well for a variety of skin types. It’s creamy, moisturizing and leaves my skin with a natural finish.
Naturium Glow Getter Multi-Oil Hydrating Body Wash
As someone who has been using cleansing oils for her face going on 10+ years, I love using them on my body as well. This one comes out as an oil but transforms to a gentle hydrating milk when you add water. It nourishes the skin so well and never leaves it feeling greasy.
Naturium Glow Getter Multi-Oil Body Butter
If you love the Glow Getter Body Wash, the Body Butter is a must try! It’s a multi-oil body butter that intensely nourishes, hydrates and soothes the skin. It has a light vanilla/coconut scent that isn’t overpowering or lingering once absorbed into the skin. There is a reason that this continues to be a top seller for the brand because it’s one of the best body butters I’ve ever tried.
Naturium Bio-Lipid Restoring Body Lotion
If a rich oil based body moisturizer is not your preference, the Bio-Lipid Body Lotion delivers the same nourishing ingredients in a lightweight formula. It absorbs very quickly leaving no greasy residue. There is little to no scent with this one so it’s great for anyone looking for a fragrance free body product.
Naturium Tranexamic Topical Acid 5%
Struggling with dark spots or hyperpigmentation? This is the serum to get. Combined with kojic acid and niacinamide, this serum is formulated to fade dark spots and brighten the skin. And as with most Naturium products, it’s safe for sensitive skin.
Naturium Azelaic Topical Acid 10%
Even though this has the term “acid” in the name, don’t let that scare you. Azelaic acid is one of the best ingredients for helping calm the skin and reduce redness.
Naturium Retinaldehyde Cream Serum
There are different strengths available in this serum so if you find that retinol products irritate your skin, this would be a great alternative. Designed to target various signs of aging such as fine lines, uneven skin tone and dullness, this Retinaldehyde Cream Serum is easy to add in to any existing skincare routine.
Is Naturium a Good Brand?
Out of all the skincare brands I have and try, I own the most Naturium products. Obviously they have a huge range to choose from but I consistently use their products in my everyday skincare and body care routine. I recommend them often because there is a formula for everyone in their line.

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