Natasha Denona has quickly become one of the most popular and well know makeup artist brands in the past few years. Natasha was a professional makeup artist for nearly 25 years before beginning her own cosmetics line. Tons of celebrity and professional makeup artists have tried to create their own makeup line but not all are successful nor are the products that great. The Natasha Denona brand has been absolutely amazing since day one. Her products still manage to have the quality and performance that professional makeup artists need but still appeal to a regular consumer that just wants to do her everyday makeup for work.
I personally swear by her eyeshadow palettes (the Glam one is holy grail for me the new I Need a Nude palette is on my wishlist) and also love many of her lip products. I had not tried any of her complexion products before the Hy-glam concealer but when I first saw it on her Instagram I was instantly intrigued. Also, I was intrigued by the wide color range and the serum-like texture that would still be able to provide amazing coverage while delivering skincare benefits so I decided to give it a try. I’ve been using it for the past few months and thought I would share my review on it and whether it’s worth trying.
Natasha Denona Hy-Glam Concealer Review
Choosing a concealer can be so overwhelming because there are so many on the market. So hopefully my review will help you identify if this particular concealer would be a good fit for your needs. I personally prefer something that provides medium coverage. And lasts all day while not enhancing my fine lines or creasing throughout the day. I often don’t set my concealer with a powder. So whatever I wear needs to be able to set and last without that added step.
The other challenge with concealers is deciding on a color. And since there are SO many to choose from with the Hy-Glam concealer, it was a bit daunting. But Natasha Denona’s website does offer a comprehensive explanation both in video form and with an option to put in your current concealer shades from other brands to determine the best color for you. I was able to use these tools to find a color that worked perfectly for me!
Smooth creamy texture
Upon applying this serum-like concealer, the first thing I noticed was how creamy and hydrating it felt on the skin. It glides right on and immediately made my under eye area feel moisturized. It contains a combination of botanical stem cell actives that reduce puffiness, hydrate and help to brighten dark circles immediately and over time.
Easy to blend
Because the formula is so creamy and smooth, it is a dream to blend. I use either my makeup sponge or this concealer brush to blend it out. It literally melts into the skin with only the smallest amount of blending needed.
Medium Coverage
I prefer a medium coverage concealer to a full coverage because it’s more manageable in my opinion. This covers everything I need it to with one swipe. But can be built up with more applications to the face for fuller coverage.
Long lasting
I am not someone that touches up my makeup at any point during the day. So I need all my products to last at least 8-10 hours. As I mentioned before, I don’t set this concealer with powder and find that if you let it set for a couple of minutes after applying, it’s good to go without setting powder. It’s super long wearing, crease proof and doesn’t settle into fine lines throughout the day.
Blurred flawless finish
The Hy-glam concealer contains a mixture of biomimetic pigments and texture-perfecting microspheres that help to blur darkness and fine lines. The finished result under my eyes is a soft matte finish that looks flawless.
Perfect color match
The Hy-Glam concealer has a HUGE range of shade options. It has a wide selection of undertones for both the skin and under eye area that allows for a near perfect match. I chose the shade N1 which is a fair neutral and it is exactly the right shade for me.
How To Use the Natasha Denona Hy-Glam Concealer
Prep your under eye area
Even though this concealer is incredibly hydrating and creamy, it’s always best to use an eye cream first to help prep the eye area. I personally love something moisturizing and depuffing like the Clinique All About Eyes or the Inkey List Caffeine Eye Cream.
Apply only where you need it
So often I see makeup tutorials where the person will use concealer in a huge v or triangle under the entire eye area. And when I’ve ever tried that, my eyes end up looking so cakey by end of day. I like to apply the Hy-glam concealer with the flat side of the applicator just to the inner darkness of my eye. And a touch at the outer corner to lift. You can also use the pointed tip of the applicator to apply as a spot treatment on the face. That’s what makes this concealer so great. It can be used on the eye and large areas of the face too.
Blend with a brush or sponge
A sponge will soak up some of the product so if you choose to blend with one, you may get a bit less coverage. If my makeup is very light that day, I will reach for a sponge to blend in my concealer. But if I want more coverage with the same amount of product, I will use a concealer brush and dab the product in. The brush won’t remove any product and it allows the concealer to provide more coverage.
Choose the correct color
The color matching system for the concealer is based on six overtones: fair, light, medium, tan, dark, deep. And 4 undertones: neutral/cool, yellow/golden/olive, peach/warm and rosy/pink. You will first determine your overtone color and then choose the undertone color based on what you want to target. In addition to the hy-glam concealer, there are also 6 Hy-glam corrector colors that help target hyperpigmentation.
If you want to cover minor dark circles and spot conceal, go for a shade that matches your skin tone.
If you have blue or purple under eye circles, select a concealer shade from the PEACH undertone category.
If you dark brown under eye circles, select a concealer shade from the ROSY undertone category.
If you want to conceal hyperpigmentation, choose a Hy-glam color corrector that matches your skin tone.
Natasha Denona Concealer Swatches
Swatches from top to bottom: L’Oreal True Match Radiant Serum Concealer, Hourglass Vanish Airbrush Concealer, Rare Beauty Positive Light Under Eye Brightener, Laura Mercier Real Flawless Weightless Perfecting Concealer, Kosas Revealer Super Creamy + Brightening Concealer, Natasha Denona Hy-glam Brightening & Hydrating Concealer and Saie Slip Tint Radiant All-Over Concealer
Since I only have one shade in the Natasha Denona Hy-Glam concealer, I thought I would show it compared to the other concealers I have in my collection. It’s definitely my favorite one that works both under my eyes but also as a spot treatment on my face.
I wear the Natasha Denona shade N1 which is a fair neutral concealer. I like my concealer shade to be a bit light but still blend in easily to my skin tone. If you are going to be using it only on your eyes and prefer a very bright under eye, then I would go with a color two or three shades lighter than your skin tone. If you are going to use it on the face as well as your eyes, opt for a shade that is nearly identical to your skin tone or perhaps one shade lighter. Because the formula is so creamy and blendable, many people have been buying darker shades to use as contour colors.
I definitely think this concealer would work for all skin types. And be suitable for those that want a small amount of coverage to those that want more full coverage. It is incredibly versatile and the formula is one of the best I’ve tried!
For reference, I thought I would share a few of my other favorite concealers in case you want other recommendations that I love to use regularly.
Hourglass Vanish Concealer in Creme and Silk
I need to repurchase this because I recently finished mine. I wanted to include it in this post because it is one of my favorite concealers of all time (and they are cruelty free!). It’s a medium to full coverage liquid concealer that manages to feel weightless on the skin. It never gets cakey under my eyes and blends effortlessly. It also contains microspherical powders that blur imperfections and makes the skin look flawless. A must try for everyone!
L’Oreal True Match Serum Concealer in shade W1 and N1
I have a few serum concealers in my collection that are all quite amazing. So I was not sure how this drugstore version would compare. Like the Tinted Serum Foundation, the L’Oreal True Match Radiant Serum Concealer contains skincare ingredients that help to hydrate and smooth the under eye area. It can be used anywhere on the face that you want to conceal. I had high hopes for this concealer after loving both the foundation and tinted serum so much. And I am happy to say that it lived up to my expectations.
Laura Mercier Real Flawless Perfecting Serum Concealer in shade 0W1 and 0N1 (discount code: MAREE20)
This is the newest concealer addition to my collection and it was an instant hit! Much like the Natasha Denona HyGlam Concealer, this one from Laura Mercier is a serum-like formula that feels super creamy and lightweight. It’s a medium-coverage concealer with a subtle natural finish. It’s incredibly long-wearing and works well on any parts of the face. The shade range is extensive but the deeper shades could be expanded ever further so I hope they do that. The shade I wear is 0N1. Read my full dedicated blog post here.
Saie Beauty Slip Tint Radiant All-Over Concealer in Shade 1
The Saie Beauty Slip Tint Radiant All-Over Concealer is a hydrating creamy concealer designed to be use anywhere on the face. It can be used to concealer dark circles, spot treat blemishes, even out the complexion or conceal redness. I personally like to use it for under my eyes specifically to help brighten and counteract any darkness. This is a medium coverage product with a hydrating formula that leaves a radiant finish. While it is supposed to last up to 12 hours, I found that it wasn’t as long lasting on me as some other concealers I use and love. But it was incredibly creamy and made my under eye area look really fresh and hydrated.
Rare Beauty Positive Light Under Eye Brightener in Light
Most of the other concealers in this post are designed to conceal and provide coverage. But this Rare Beauty Under Eye Brightener is best used for brightening only. It comes with a metal applicator that feels amazing and immediately cooling under the eyes. You can use it on other parts of the face, but I prefer to keep this for the eye area only. It gives very sheer coverage so it illuminates, brightens and makes the skin look so fresh and radiant. I wear the shade Light. Read my full dedicated blog post here.
Is Natasha Denona Cruelty Free?
Based on the information provided on the Natasha Denona website, the brand is certified cruelty free and does not test on animals. Additionally, it’s worth noting that most of the products are vegan though not 100% of them so be sure to check on their site for specifics.
Check out these other concealer reviews on my blog: Fenty Beauty Pro Filt’r Instant Retouch Longwear Concealer, Laura Mercier Real Flawless Weightless Perfecting concealer, L’Oreal Radiant True Match Serum Concealer, Saie Slip Tint Concealer, UD All Nighter Concealer, It Cosmetics Concealer and Too Faced Born This Way Concealer.
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